Minneapolis, MN (March 8, 2018) BSB— Indian Motorcycle,
America’s first motorcycle company, and Jack Daniel’s, America’s first
registered distillery, today introduced the Jack Daniel’s® Limited Edition
Indian® Scout® Bobber. For the third straight year, the two iconic American
brands have joined forces with Klock Werks Kustom Cycles of Mitchell, SD to
celebrate their shared values with an ultra-premium, limited-edition
motorcycle. This year, they looked to the Jack Daniel’s Fire Brigade and their
impressive gold and black firetrucks for design inspiration.
Jack Daniel’s® is the only distillery in the world with its
own fire brigade, which is staffed entirely by employee volunteers. The Jack
Daniel’s Fire Brigade is an impressive showcase of the company’s commitment to
quality and a remarkable symbol for the passion and dedication shared by Jack
Daniel’s employees. The employees at Indian Motorcycle share that same passion
for their craft and developed this bike as a tribute to the people who are
committed to keeping their community’s safe, the state-certified firefighters
of Jack Daniel’s, as well as firefighters and EMS professionals everywhere.
The Jack Daniel’s Limited Edition Indian Scout Bobber
maintains the low-slung, blacked-out and stripped-down attitude of the Scout
Bobber, but also boasts several ultra-premium, custom features that create a
truly unique motorcycle. As a nod to the “Old No. 7 Brand”, only 177 of these
bikes will be built globally, making anyone who owns one a member of an
extremely exclusive club.
“Our partnership with Jack Daniel’s celebrates American
craftsmanship of the highest order,” said Steve Menneto, President – Indian
Motorcycle. “This year’s limited-edition bike draws inspiration from the
incredible story of Jack Daniel’s Fire Brigade, while honoring the passion and
dedication of firefighters and emergency medical responders who serve our
country.”
Each of the 177 individually-numbered motorcycles are
accented with Jack Daniel’s Fire Brigade themes. The bike has subtle two-tone matte black
paint, a first for Indian Motorcycle, and is covered in real 24-karat gold
graphics on the tank and fenders. The 24-karat gold carries through to the Fire
Brigade emblem on the tank and the “Bottles and Throttles Don’t Mix” emblem on
the front fender. Other custom details
include a perforated genuine leather seat with “Jack Daniel’s” embroidery and
custom grips, pegs, and shift levers inspired by the “Old No. 7 Brand.” Premium
gloss black finishes on the fender struts, hand control levers, engine valve
covers, and exhaust tips, while a gold colored Indian Scout badge further
showcases the attention to detail given in the design of this limited-edition
bike. Also unique is a one-of-a-kind Montana Silversmith badge that’s
individually numbered and coated with real 24-karat gold. In addition to the bike’s custom accents, it also features
chopped fenders, bar-end mirrors, vented exhaust shields, knobby tires and a
sleek headlight nacelle.
“The public’s response to the motorcycles that Indian
Motorcycle and Jack Daniel’s have collaborated on has vastly exceeded our
expectations year-over-year,” said Greg Luehrs, Director of Events and
Sponsorships for Jack Daniel’s. “In celebration of this great partnership and
our own Jack Daniel’s Fire Brigade, we are delighted to deliver a bike that
honors firefighters and EMS first responders while also reinforcing the message
that ‘Bottles and Throttles Don’t Mix.’”
To celebrate the hard work, commitment, and bravery of all
firefighters and EMS first responders, Indian Motorcycle and Jack Daniel’s are
hosting a sweepstakes only open to these service members. Participants can
enter to win bike #001 at a variety of events this year, including Daytona Bike
Week (March 9-18), Fire Department Instructor’s Conference (April 23-28),
Sturgis Motorcycle Rally (Aug. 3-12), and Red Knights Motorcycle Club
International Convention (Aug. 16-19). The winner will be announced in
September.
The Jack Daniel’s® Limited Edition Indian® Scout® Bobber
will be available globally for order starting 12 p.m. EST on March 13. To
reserve one, visit or call an Indian Motorcycle dealership. The 2016 Jack
Daniel’s Limited Edition Indian Springfield and Chief Vintage models sold out
in less than 8 hours, while the 2017 Jack Daniel’s Limited Edition Indian
Chieftain sold out in less than 10 minutes.
Each bike will come with a commemorative fireman’s axe,
which will be engraved with the owner’s name, motorcycle number (#001-#177) and
VIN. Pricing starts at $16,999 in the
U.S. and $20,999 in Canada. Each bike also comes with a two-year unlimited
mileage factory warranty and free membership in the Indian Motorcycle Riders
Group™ for one year. Each bike will be built to order with delivery starting in
August 2018.
SOURCE: Firehouse
About Indian Motorcycle
Indian Motorcycle is America’s first motorcycle company.
Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around
the world and earned distinction as one of America’s most legendary and iconic
brands through unrivaled racing dominance, engineering prowess and countless
innovations and industry firsts. Today that heritage and passion is reignited
under new brand stewardship. To learn more, please visit
www.indianmotorcycle.com.
About Jack Daniels
Officially registered by the U.S. government in 1866 and
based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor,
is the first registered distillery in the United States and is on the National
Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee
Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee
Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack
Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink
responsibly and reminds bikers that Bottles and Throttles Don’t Mix.